‘Remediation’

In the twenty first century we can see ‘Remediation’ all around us. Films and advertising would be the best examples. It is a way that company’s can insure success from the success of the product its self. 

The new Dracula series and film is a good example of this. Vampires where first talked about in 1047 then 1897 Bram stoker publishes the novel Dracula. This was a popular base to work off as we still see it in the media in 2014 with hundreds of vampire films in-between.

In the book ‘Remediation’ written by Jay Bolter David and Richard Grusin in 1951 sees remediation as using and taking something from old to new or from one medium to another. They talk a lot about the different types of repurposing within the media, through technology and webpages films and entertainment.  When first studding ‘Remediation’ I thought it was wrong to use another product to your gain. I believe now that ‘Remediation’ is sometimes giving more to the product maybe making it more advanced and giving it more meaning. 

When studding the way ‘Remediation’ was used in art Bolter writes  “This kind of borrowing is fundamental not only to film and painting but also to literature,” (Bolter.2000, P45.) He also writes about the way arts and film directors learn from their predictors, so that sometimes they don’t have to make the same mistakes or improve.  

  

This raises the argument we will never learn to change or move forward if we keep falling back on the old. “We need to transcend the old to discover completely new worlds of expression.” (Bolter.2000, P45.) 

From researching and reading ‘Remediation’ is linked to a lot of different things in the media. It helps it move people more forward but at the same time they have to break out of the conventional way of doing it. 

Bibliography

BOLTER, Jay David (2000). Remediation: Understanding New Media. London, MIT Press.